EuroLeague
→ Putting magic back in the game

Following sustained success and growing fanbase, EuroLeague sought to explore visual language evolution matching their proposition and fans' aspirational attitudes.

Built on the concept 'Game of the gods,' I developed a design language merging basketball's essence with its environmental details. The system used dynamic linework to capture players' fluid movements, complemented by an aurora borealis-inspired color palette – referencing the Northern Lights as the shimmering bridge to Asgard. This created a powerful, otherworldly visual language infused with magic and electricity.

While the visual language wasn't implemented due to external circumstances, it successfully captured the league's elevated positioning and dynamic spirit.