Femerelle
→ Exploring a new era for menopause

As a sub-brand of Israeli pharmaceutical company Se-Cure, Femarelle operates across multiple global regions and online distribution channels. The venture sought to understand potential friction points in their customers' path to purchase. During a live pitch, I was tasked with auditing their existing marketing behaviors and brand strategy to deliver a revenue-growth roadmap.

Despite an extremely tight timeline, I conducted a comprehensive contextual market and customer analysis, developing a cohesive 'Stage I' marketing and brand strategy proposal. To illustrate the potential impact, I created a vision of how this future strategy would manifest across the marketing mix, including a new brand platform positioned for consumers with sophisticated preferences in health supplements and lifestyle products.